We are Deportivo and this is our entry into the 2012 Webby awards.
The backend of Paywallforthehomeless is written in Ruby on Rails and is running on the cloud application platform Heroku. By using the Twitter REST API and an SMS Payment Gateway it was ensured only Twitter users who had payed via SMS could follow the protected Twitter account. Since it´s not possible to use the Twitter API to automatically approve follower requests to a protected Twitter account, all users had to be approved manually, which makes the Paywallforthehomeless backend a mashup of APIs and humans working together in symbiosis.
To the [now hibernating] campaign site: paywallforthehomeless.com
A paywall on Twitter for the homeless.
Campaigns on Twitter and Facebook are often made with the intent of people ”liking” or ”retweeting” something. We wanted to challenge this and create comittment among people, that would also feed and give shelter. We built the world´s first paywall for Twitter where people for 4USD could follow celebrity tweeters: writers, singers, actors, directors, during one week´s time. The money collected went straight towards support for the homeless.